Opened: 1963Original owner: Forte
Current Owner: Welcome Break
Trivia:
One
of the few MSA's to have a bridge restaurant.
BT Cellnet held a competition in 1999 for art students to come up with
a new design for a mobile phone mast. A winning design was contructed
as a concept example and is located at Keele Services (see
pictures at manuafacturers website)
The Tidy Britain Group held an experiemental project here in 1998. Don't
know what that involved, but it was compared against a similar project
on the A1 at Grantham.
Popular with local students (from Keele University) for whom it is the
only place open locally in the small hours
Originally staffed rather like an aircraft, with hostesess who greet you-
see picture. (traffic was obviously less in those days, today you are greeted
by credit card sales people!)

Hostess greeting customers at Keele in the 1960's

Petrol Station - which would have provided about 4 different companies fuel.